Advancing
health
engagement

From insight to outcome to
yield better results.

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About Us

At Aptus Health, our mission is advancing health engagement. Our integrated digital marketing campaigns help our clients build brands, increase share of mind, and empower better decision making among their target audiences—resulting in better outcomes. We are the one company with unparalleled healthcare and behavioral perspectives drawn from diverse customers, sectors, and global markets. The only company that offers access to the world’s leading online physician and consumer health communities—with decades of collective intelligence on how to engage these audiences in meaningful ways that empower them to work better individually, and together.

Our digital and mobile channel expertise makes for a more personal, more relevant, more engaging experience, whenever and wherever people need it most. We help connect the dots… guiding our life sciences, payer, employer, consumer, and health systems clients from insight to outcome. Put our expertise to work for you.

As a socially responsible company focused on advancing engagement to support health, Aptus Health is a proud supporter of Health eVillages, a charity that brings mobile technology to the most challenging, underserved environments in the world.

Approach

  • End-to-End Solution

    We offer a complete solution for engaging healthcare professionals and consumers in one single source. Our integrated campaigns include strategy, solution design, customer segmentation, advertising and actionable analytics — all designed to impact target behavior and help our clients achieve their goals. In life sciences alone, we have helped build 320 pharmaceutical brands, including 6 blockbuster drugs. We do it all, and we do it well, with insights that empower brands and deepen customer loyalty.

  • Model Transformation

    The industry’s commercial, payment, and care delivery models are changing—demanding healthcare companies to re-evaluate their own engagement models. We keep our clients ahead of the curve with innovative go-to-market strategies backed by data and experience.

  • Digital Mastery

    Insights into the who, where, why, and how of healthcare professional and consumer behaviors make for more relevant, personalized digital outreach. For example, our smart, geo-targeting segmentation strategies leverage condition prevalence, insurance access, and behavioral indicators. Marketing campaigns can be executed on our mobile app network, with a monthly reach of 75 million users, for optimized targeting.

  • Thought Leadership

    With global healthcare and brand lifecycle experience, our clients look to us to guide them through some of their toughest engagement and awareness challenges. We not only know how customers behave but how they think, enabling us to strategically and powerfully drive changes in behavior. It’s all about ‘making the impossible achievable.’

  • Engaged Communities

    Our clients have access to online healthcare communities that their targets already use and value, including Univadis - the world’s largest healthcare professional community with over 3 million members across 63 specialties in 90 countries, and MedHelp - the world’s largest consumer online health community and platform, with more than 140 million annual users. Over 40% of pregnant women in the United States use our #1–rated Google Play app.

The Team

Healthcare is complex. Digital moves fast. Insights are best served sharp. Our global team is all that and more. Here are just a few of them.

  • Dan Barton
    Executive Director, EHR Channel Management
    Charleston, South Carolina
    Over 25 years developing and promoting innovative healthcare IT solutions worldwide. Structured deals that have empowered millions of consumers to better engage with their health records through mHealth apps. Partnered with nearly a dozen EHR market leaders for mutual success.
  • Lilia Martinez-Coburn
    SVP, Product and Engineering
    San Francisco, CA
    Engineering background with nearly 20 years of experience managing digital consumer products. Played instrumental role in transforming an advertising-based model into a profitable premium subscription service. Co-founder of social buying platform acquired by Gilt Group.
  • Linda Hamilton
    Director of Medical Services
    Reading, MA
    More than 20 years of healthcare, clinical research, and consumer engagement experience.Consulted with more than 40 pharmaceutical/biotechnology companies and created more than a hundred U.S and global patient survey programs. Registered Nurse with background in acute and chronic conditions affecting geriatric and post-op patient populations.
  • Sven Awege
    VP, International Strategic Account Management
    Paris, France
    25 years of professional experience, including 14 in multi-channel pharmaceutical marketing. Business school lecturer on pharmaceutical marketing.
  • Sameer Bapat
    Managing Director
    Mumbai, India
    17 years of healthcare, IT and consulting. Expert in business analysis and Blue Cross/Blue Shield payers. Holds Project Management Professional (PMP) designation.

Contact Us

Boston Corporate Headquarters
55 Walkers Brook Drive
Suite 500
Reading, MA 01867
(800) 794-6757
Chicago 950 Technology Way
Suite 202
Libertyville, IL 60048
(800) 794-6757
New York 1270 Avenue of the Americas
Suite 2920
New York, NY 10020
(800) 794-6757
San Francisco 929 Market Street
Suite 300
San Francisco, CA 94103
(800) 794-6757
Paris Tour Ariane
22nd floor

5 place de la Pyramide

92800 Puteaux

La Defense

France
+33 (0)173 140 000
Mumbai 8th floor, Liberty Tower,
Plot K-10, Behind Reliable Plaza,
Thane-Belapur Road,
Airoli, Navi Mumbai 400708
India
+91 22 6150 9300