Two Aptus Health projects have been shortlisted for the eyeforpharma awards in the “Most Valuable HCP Initiative” category in both the North American and European markets. …
Despite high rates of physician burnout and suicide, a new poll on our Univadis platform shows HCPs are divided on whether or not they should be required to have regular mental health screenings. …
Leverage the credibility and scale of our digital platform Univadis to maximize your return on investment on medical conferences — both before and well after the events themselves. …
Recent data highlights what patients—especially those with chronic conditions—expect from their providers, including prescription support and check-in surveys.…
Looking forward, pharma marketers will have to double-down on addressing the impact of the growth in digital, including its effect on patient engagement, transparency, and emerging technologies. Here are three key trends to watch according to a range of 2019 prediction reports in our industry. …
PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named EngagedMedia as one of the most innovative Divisions of 2018.…
The head of our EngagedMedia division sits down for a brief interview with MM&M magazine to discuss how data-driven mobile engagement can support patient adherence—now and in the future.…
HCPs who engage in our Univadis platform provide valuable insight into their attitudes and behaviors around key clinical topics--including how they diagnose and treat Alzheimer's disease. …
To help our client re-educate physicians on a new indication for a therapy, we developed a data-driven digital campaign driven by our proprietary Aptus Propensity Index™ that funnels individual HCPs into different engagement journeys based on historical and predictive behaviors. …
In a main-stage session at Digital Pharma East titled “Mobilizing Patient Engagement: The Power of Mobile, Data, and Intelligent Messaging to Engage at the Point of Care and Beyond,” Patrick Aysseh and Hoss Sooudi discuss the opportunities that data-driven mobile engagement offers pharma marketers. …
According to the recent Taking the Pulse® 2018 study by DRG Digital/Manhattan Research, HCP websites are a preferred destination for HCPs looking for the information they need to support their practices. This includes websites like Univadis, a global digital destination for HCPs provided by Aptus Health.…
We’re honored to have been named a finalist in the 2018 PM 360 Trailblazer Awards in the “Best Point of Care” category for our Market Access Pull-Through Program with Sunovion. …