Aptus Health Insights

Our new strategic partnership with Frontline, a leading provider of 38 medical specialty publications, offers life sciences companies access to…

Americans today spend more than a quarter of their media time on mobile devices. But smart marketers know that it’s not just the medium that…

A new report from McKinsey cites pharma execs from Biogen, Shire, Roche, and others on the elements of a successful brand launch. Many of their…

Multichannel engagement works. But ensuring that it works at peak performance requires an integrated design that’s measurably greater than the…

Is there a magic formula for delivering content that engages time-strapped health care providers? It might not be magic, but there is a…

Recent findings from DRG’s Taking the Pulse 2017 survey of U.S. physicians offer several clear recommendations for pharma companies looking to…

A recent segment featured on our digital HCP communities illustrates the power of our crafted Test & Teach™ interactive, expert-led…

A lot can change over the span of just a couple months – changes that can have either a positive or negative impact on a brand. Today, many…

Medical anthropologist Brad Davidson, PhD offers insights he’s gained in the decades he has spent working with and observing physicians.…

In the years we’ve spent engaging healthcare professionals with relevant clinical and brand messaging, we’ve discovered a lot about their…

By definition, multichannel marketing includes multiple touches. Yet without an integrated campaign strategy that addresses audiences at key…

The pace of medical knowledge is increasing at a blistering rate, making it challenging for even the most experienced physician to keep up. …