Aptus Health and Boehringer Ingelheim win “Most Valuable HCP Initiative” at the eyeforpharma Europe Awards 2019
Aptus Health and Boehringer Ingelheim win “Most Valuable HCP Initiative”at the eyeforpharma Europe Awards 2019…
Aptus Health Insights
A curated collection of news and observations from Aptus Health
Patient-Centered Approaches to Adherence
A recent report offers new insights into patient adherence, highlighting opportunities for pharma to take a more patient-centered approach.…
Aptus Health shortlisted for the eyeforpharma Most Valuable HCP Initiative award
Two Aptus Health projects have been shortlisted for the eyeforpharma awards in the “Most Valuable HCP Initiative” category in both the North American and European markets. …
Physicians lean against mental health screenings for doctors: Univadis poll
Despite high rates of physician burnout and suicide, a new poll on our Univadis platform shows HCPs are divided on whether or not they should be required to have regular mental health screenings. …
Extend the life of live events with e-conference coverage
Leverage the credibility and scale of our digital platform Univadis to maximize your return on investment on medical conferences — both before and well after the events themselves. …
As patients’ expectations increase, so do opportunities for digital
Recent data highlights what patients—especially those with chronic conditions—expect from their providers, including prescription support and check-in surveys.…
What will 2019 bring for digital?
Looking forward, pharma marketers will have to double-down on addressing the impact of the growth in digital, including its effect on patient engagement, transparency, and emerging technologies. Here are three key trends to watch according to a range of 2019 prediction reports in our industry. …
EngagedMedia named one of the most innovative divisions of 2018 by PM360 Magazine
PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named EngagedMedia as one of the most innovative Divisions of 2018.…
Interview with Hoss Sooudi, General Manager of EngagedMedia
The head of our EngagedMedia division sits down for a brief interview with MM&M magazine to discuss how data-driven mobile engagement can support patient adherence—now and in the future.…
HCP Insights: Understanding Alzheimer’s
HCPs who engage in our Univadis platform provide valuable insight into their attitudes and behaviors around key clinical topics--including how they diagnose and treat Alzheimer's disease. …
Data-driven HCP education campaign yields 5:1 ROI
To help our client re-educate physicians on a new indication for a therapy, we developed a data-driven digital campaign driven by our proprietary Aptus Propensity Index™ that funnels individual HCPs into different engagement journeys based on historical and predictive behaviors. …
Personalized point-of-care communications drive awareness, adherence
In a main-stage session at Digital Pharma East titled “Mobilizing Patient Engagement: The Power of Mobile, Data, and Intelligent Messaging to Engage at the Point of Care and Beyond,” Patrick Aysseh and Hoss Sooudi discuss the opportunities that data-driven mobile engagement offers pharma marketers. …