The Power of Real-World Data to Drive Outcomes
New article from our own Joe Jackson on the power of real-world data, like the kind we’re capturing through the EngagedMedia™ RxSurveyor™ solution.…
Aptus Health Insights
A curated collection of news and observations from Aptus Health
Xultophy and Aptus Health Partnership Named PM360 Trailblazer Awards Finalist for Best HCP Education
Honored to be recognized as a finalist in the HCP Education category for our work with the Novo Nordisk Xultophy team: “Leveraging the Power of NPP to Meet Customer Needs.”…
Capturing the true "voice of the patient"
Nice coverage of our new mobile-first RxSurveyor solution from EngagedMedia, which makes it easier than ever to capture real-world data that reflects the patient experience.…
AI’s role in pharma marketing
Our own David Laros explores how pharma marketers are using AI today to enhance their engagement strategies in the latest issue of Pharmaceutical Market Europe…
EngagedMedia™ Receives Silver Award in the 21st Annual Digital Health Awards®
We are honored to receive the Silver Award for our EngagedPatient™ platform in the Mobile Digital Health Resources category.
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Real-World Data, Real-World Impact
The capture and use of real-world data is emerging as a necessary element of a pharma marketer’s brand strategy. Our easy-to-launch
mobile solution, RxSurveyor™, uses simple questions to capture the voice of the patient and apply these insights to support better-informed brand decisions. …
Terminating the Hollywood view of AI in pharma
Interesting article in Pharmaceutical Market Europe magazine explores the many ways Artificial Intelligence offers potential for pharma – including the type of personalized communications we’re doing for our clients. …
Adding value 'beyond the pill'
Commentary from our Chief Strategy & Marketing Officer, Houda Kamoun, on how pharma marketers are using digital to deliver content HCPs value, including eCongress Coverage.…
What is the right multichannel mix?
Our VP of Global HCP Analytics, David Laros, shares his perspective on how to determine, measure, and optimize the right multichannel mix.…
On the Road: 3 Key Takeaways from the Transforming Healthcare Conference and MedDev Summit
Last month, we had the pleasure of participating in two industry events – the MM&M Transforming Healthcare Conference in New York City and the MedDev West Summit in San Diego. Here are a few of our key takeaways, and how we’re addressing them for our clients.…
The Social Dilemma: Is it time for pharma to join the party?
Interesting article in PMLive magazine explores why social media still isn’t trending for pharma – especially when it comes to HCP engagement – and what the opportunities are to join in.…
Webcast: Be the Brand Your Patients Want You to Be
In this MM&M-sponsored webcast, Hoss Sooudi (General Manager of EngagedMedia) discusses the power of intelligent mobile solutions to drive patient behavior and deliver results that matter to our pharma clients. …