AI’s role in pharma marketing
Our own David Laros explores how pharma marketers are using AI today to enhance their engagement strategies in the latest issue of Pharmaceutical Market Europe…
Aptus Health Insights
A curated collection of news and observations from Aptus Health
EngagedMedia™ Receives Silver Award in the 21st Annual Digital Health Awards®
We are honored to receive the Silver Award for our EngagedPatient™ platform in the Mobile Digital Health Resources category.
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Real-World Data, Real-World Impact
The capture and use of real-world data is emerging as a necessary element of a pharma marketer’s brand strategy. Our easy-to-launch
mobile solution, RxSurveyor™, uses simple questions to capture the voice of the patient and apply these insights to support better-informed brand decisions. …
Terminating the Hollywood view of AI in pharma
Interesting article in Pharmaceutical Market Europe magazine explores the many ways Artificial Intelligence offers potential for pharma – including the type of personalized communications we’re doing for our clients. …
Adding value 'beyond the pill'
Commentary from our Chief Strategy & Marketing Officer, Houda Kamoun, on how pharma marketers are using digital to deliver content HCPs value, including eCongress Coverage.…
What is the right multichannel mix?
Our VP of Global HCP Analytics, David Laros, shares his perspective on how to determine, measure, and optimize the right multichannel mix.…
On the Road: 3 Key Takeaways from the Transforming Healthcare Conference and MedDev Summit
Last month, we had the pleasure of participating in two industry events – the MM&M Transforming Healthcare Conference in New York City and the MedDev West Summit in San Diego. Here are a few of our key takeaways, and how we’re addressing them for our clients.…
The Social Dilemma: Is it time for pharma to join the party?
Interesting article in PMLive magazine explores why social media still isn’t trending for pharma – especially when it comes to HCP engagement – and what the opportunities are to join in.…
Webcast: Be the Brand Your Patients Want You to Be
In this MM&M-sponsored webcast, Hoss Sooudi (General Manager of EngagedMedia) discusses the power of intelligent mobile solutions to drive patient behavior and deliver results that matter to our pharma clients. …
How pharma can excel in customer experience
A look at what makes a good customer experience and how pharma marketers can deliver on it, including data and perspective from Houda Kamoun Follot, our Chief Strategy and Marketing Officer.…
Bring your mobile ad campaign's performance to life
Nice coverage of our data-driven approach to designing, measuring, and optimizing in-app mobile campaigns, with commentary from Patrick Aysseh of our Tomorrow Networks division.
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What do patients really want from pharma?
Great perspective from Hoss Sooudi, General Manager of EngagedMedia, on how pharma can use a smart, mobile-first approach to deliver a better patient experience.…