What is the right multichannel mix?
Our VP of Global HCP Analytics, David Laros, shares his perspective on how to determine, measure, and optimize the right multichannel mix.…
Aptus Health Insights
A curated collection of news and observations from Aptus Health
On the Road: 3 Key Takeaways from the Transforming Healthcare Conference and MedDev Summit
Last month, we had the pleasure of participating in two industry events – the MM&M Transforming Healthcare Conference in New York City and the MedDev West Summit in San Diego. Here are a few of our key takeaways, and how we’re addressing them for our clients.…
Webcast: Be the Brand Your Patients Want You to Be
In this MM&M-sponsored webcast, Hoss Sooudi (General Manager of EngagedMedia) discusses the power of intelligent mobile solutions to drive patient behavior and deliver results that matter to our pharma clients. …
How pharma can excel in customer experience
A look at what makes a good customer experience and how pharma marketers can deliver on it, including data and perspective from Houda Kamoun Follot, our Chief Strategy and Marketing Officer.…
Bring your mobile ad campaign's performance to life
Nice coverage of our data-driven approach to designing, measuring, and optimizing in-app mobile campaigns, with commentary from Patrick Aysseh of our Tomorrow Networks division.
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What do patients really want from pharma?
Great perspective from Hoss Sooudi, General Manager of EngagedMedia, on how pharma can use a smart, mobile-first approach to deliver a better patient experience.…
Partnership between EngagedMedia™, Pfizer, and FCB Health recognized at the 2019 DTC National Ad Awards
We’re honored to be part of the team taking home the Silver in the 2019 DTC National Ad Awards for our work with Pfizer and FCB Health.…
Machine learning for real-world engagement
Aptus Health is leveraging artificial intelligence to provide its clients with a deeper understanding of how HCPs consume data to better equip them to reach, engage with and influence this critical cohort.
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Infographic: The Doctor's Dilemma
A new national survey of US healthcare professionals (HCPs) highlights the challenge different specialists have keeping up with clinical information, and opportunities to address it. …
A Considered Initiative Wins HCP Award
Boehringer Ingelheim and Aptus Health take home esteemed accolade for their Interactive Guidelines Asset: GINA project
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ePharma: Advances in tools like machine learning will change healthcare marketing
Developments in data-collection and artificial-intelligence tools will impact how pharma marketers promote products said experts—including Tom Wassel, Director of Analytics at Aptus Health—at the ePharma Impact conference in New York on Wednesday. …
Aptus Health and Boehringer Ingelheim win “Most Valuable HCP Initiative” at the eyeforpharma Europe Awards 2019
Aptus Health and Boehringer Ingelheim win “Most Valuable HCP Initiative”at the eyeforpharma Europe Awards 2019…