Partnership between EngagedMedia™, Pfizer, and FCB Health recognized at the 2019 DTC National Ad Awards
We’re honored to be part of the team taking home the Silver in the 2019 DTC National Ad Awards for our work with Pfizer and FCB Health.…
Aptus Health Insights
A curated collection of news and observations from Aptus Health
Machine learning for real-world engagement
Aptus Health is leveraging artificial intelligence to provide its clients with a deeper understanding of how HCPs consume data to better equip them to reach, engage with and influence this critical cohort.
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Infographic: The Doctor's Dilemma
A new national survey of US healthcare professionals (HCPs) highlights the challenge different specialists have keeping up with clinical information, and opportunities to address it. …
A Considered Initiative Wins HCP Award
Boehringer Ingelheim and Aptus Health take home esteemed accolade for their Interactive Guidelines Asset: GINA project
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ePharma: Advances in tools like machine learning will change healthcare marketing
Developments in data-collection and artificial-intelligence tools will impact how pharma marketers promote products said experts—including Tom Wassel, Director of Analytics at Aptus Health—at the ePharma Impact conference in New York on Wednesday. …
Aptus Health and Boehringer Ingelheim win “Most Valuable HCP Initiative” at the eyeforpharma Europe Awards 2019
Aptus Health and Boehringer Ingelheim win “Most Valuable HCP Initiative”at the eyeforpharma Europe Awards 2019…
Patient-Centered Approaches to Adherence
A recent report offers new insights into patient adherence, highlighting opportunities for pharma to take a more patient-centered approach.…
Aptus Health shortlisted for the eyeforpharma Most Valuable HCP Initiative award
Two Aptus Health projects have been shortlisted for the eyeforpharma awards in the “Most Valuable HCP Initiative” category in both the North American and European markets. …
Physicians lean against mental health screenings for doctors: Univadis poll
Despite high rates of physician burnout and suicide, a new poll on our Univadis platform shows HCPs are divided on whether or not they should be required to have regular mental health screenings. …
Extend the life of live events with e-conference coverage
Leverage the credibility and scale of our digital platform Univadis to maximize your return on investment on medical conferences — both before and well after the events themselves. …
As patients’ expectations increase, so do opportunities for digital
Recent data highlights what patients—especially those with chronic conditions—expect from their providers, including prescription support and check-in surveys.…
What will 2019 bring for digital?
Looking forward, pharma marketers will have to double-down on addressing the impact of the growth in digital, including its effect on patient engagement, transparency, and emerging technologies. Here are three key trends to watch according to a range of 2019 prediction reports in our industry. …