To help our client re-educate physicians on a new indication for a therapy, we developed a data-driven digital campaign driven by our proprietary Aptus Propensity Index™ that funnels individual HCPs into different engagement journeys based on historical and predictive behaviors.
In a main-stage session at Digital Pharma East titled “Mobilizing Patient Engagement: The Power of Mobile, Data, and Intelligent Messaging to Engage at the Point of Care and Beyond,” Patrick Aysseh and Hoss Sooudi discuss the opportunities that data-driven mobile engagement offers…
According to the recent Taking the Pulse® 2018 study by DRG Digital/Manhattan Research, HCP websites are a preferred destination for HCPs looking for the information they need to support their practices. This includes websites like Univadis, a global digital destination for HCPs…