Aptus Health Insights

Digital Marketing

Real-World Data, Real-World Impact

The capture and use of real-world data is emerging as a necessary element of a pharma marketer’s brand strategy. Our easy-to-launch
mobile solution, RxSurveyor™, uses simple questions to capture the voice of the patient and apply these insights to support better-informed brand…

What will 2019 bring for digital?

Looking forward, pharma marketers will have to double-down on addressing the impact of the growth in digital, including its effect on patient engagement, transparency, and emerging technologies. Here are three key trends to watch according to a range of 2019 prediction reports in our…

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