Aptus Health is leveraging artificial intelligence to provide its clients with a deeper understanding of how HCPs consume data to better equip them to reach, engage with and influence this critical cohort.
Developments in data-collection and artificial-intelligence tools will impact how pharma marketers promote products said experts—including Tom Wassel, Director of Analytics at Aptus Health—at the ePharma Impact conference in New York on Wednesday.
According to the recent Taking the Pulse® 2018 study by DRG Digital/Manhattan Research, HCP websites are a preferred destination for HCPs looking for the information they need to support their practices. This includes websites like Univadis, a global digital destination for HCPs…
Our own David Laros, VP of Analytics and Commercial Effectiveness, describes how pharma can deliver more personalized experiences to HCPs through targeting and segmentation techniques in the latest issue of PM360 Magazine.
Read the full article here.
In light of recent news stories covered on our HCP platform Univadis, we asked our members to share their attitudes and behaviors when it comes to discussing guns in the home with their patients. Here's what we found.