The power of high-value, highly relevant content to support clinical decisions

Perspective from our own Sandrine Veillet (VP of Global HCP Product Management) on the power of high-value, highly relevant content to support clinical decisions. Find it in this month’s version of Pharmaceutical Market Europe.

“It’s not just enough to develop messages aimed at behaviour change – the message also has to engage the audiences for whom the content is most relevant."

Read the full article here.

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