What is the right multichannel mix?

Marketers today have an abundance of channels available to them to reach their audience, but they don’t have an unlimited budget. That means they need to make sure they are picking the right channels and using the right mix in order to make the most impact.

Our VP of Global HCP Analytics, David Laros, shares his perspective on how to determine, measure, and optimize the right multichannel mix.

Read the full article in PM360.

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